Digital Community & Social Media Specialist 2

The Byers Eye Institute at the Stanford University School of Medicine is seeking a Digital Community & Social Media Specialist 2 to join our Web and Communications team. Under general supervision of the Sr. Director of Web and Communications, we seek a talented social media specialist to build, cultivate, advocate for, respond to, monitor, and grows our digital community. Targeting diverse stakeholders across multiple platforms, the successful candidate will be responsible for the development of digital and social media content. Strong written and oral communication skills will be vital as this individual will be expected to collaborate with others internally and externally, and will be the voice of the Byers Eye Institute social media presence.

Duties include:
•    Produce and curate digital content to engage users, increase user base, and grow channels. Optimize content delivery strategies; build content topics, tailor content to outlet platform, target specific audiences, and make editorial decisions.
•    Strategize to build and grow digital community through social media channels, paid advertising campaigns, blogs, and the web.
•    Manage social listening efforts based on comments and online conversations. Respond to reputation risks by taking appropriate action and recommend solutions to minimize harm.
•    Compile data, analyze and report on social media use. Analyze how content is performing and create reports with recommendations to management.
•    Build support for social initiatives among internal stakeholders by acting as internal advocate for digital community efforts, building support and driving digital best practices.
•    Contribute to overall development and refinement of digital community strategy, and innovative social initiatives by proposing and implementing recommendations.
•    Provide customer service to constituents across digital channels; Represent organization to constituents, campus, media
•    May supervise interns, entry-level staff, and volunteers.

* - Other duties may also be assigned

The expected pay range for this position is $85,287 to $99,344 per annum.

Stanford University provides pay ranges representing its good faith estimate of the salary or hourly wage the university reasonably expects to pay for a position upon hire. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.