Managing Director of Marketing

🔍 Graduate School of Business, Stanford, California, United States

📁: Marketing

📅   : Jul 23, 2024 Post Date

📅   : 104032 Requisition #

Stanford’s Graduate School of Business (GSB) has earned a global reputation for excellence from its innovative and immersive management education programs. The GSB’s degree and non-degree programs provide students with a transformative educational experience that is built on a foundation of faculty research. Through these efforts, the school creates ideas illuminating management practice and develops innovative, principled, and insightful leaders.
Executive Education at the GSB is taught by our tenured, world-class faculty who inspire global leaders to drive positive change through their organizations. We offer over 40 open-enrollment programs that challenge current and future leaders to think differently. We create a transformative leadership experience by pushing the boundaries of knowledge in an environment that offers participants unique experiences and networking opportunities.

Stanford’s GSB Executive Education is seeking an accomplished strategic leader to assume the role of Managing Director of Marketing. This leadership position will play a critical role in shaping the marketing function, driving enrollment, enhancing brand visibility, fostering the growth and success of our portfolio of executive education programs, and developing and mentoring a dynamic team.

The successful candidate will bring deep knowledge of generating marketplace demand and experience building and leading high-caliber organizations. If you are prepared to discover, grow and attract new opportunities to change lives, change organizations, and change the world, we invite you to apply.

Primary Responsibilities Include:
Leadership:

Develop a clear narrative for the GSB Exec Ed marketing team that aligns with the overall goals and mission of the GSB and the University.
Translate the narrative into a clear marketing roadmap, inclusive of measurable and achievable marketing goals that contribute to the overall success of the organization.
Explore complementary approaches to current GSB Exec Ed search-based marketing model, including content marketing, targeted database marketing, and inside sales with personal advisors.

Strategic Planning:

Develop and implement integrated marketing strategies that inspire, and maximize reach, efficiency, impact, and enrollments.
Create plans to methodically and systematically attract leads across the top of the entire portfolio funnel and then cultivate these leads into customers/paid participants by collaborating with sales, programs, and technology teams.
Collaborate with key stakeholders to adopt and integrate cutting-edge technologies, platforms, and tools to deliver on the marketing roadmap, drive efficiencies, and build a competitive edge.
Create and nurture lifelong learners turning them into a community of loyal brand advocates.
Create a cohesive experience ecosystem for prospects and customers by bringing together customer touchpoints.
Adapt to new trends and changing market dynamics, recommending clear courses of actions.
Establish key ROIs, KPIs, and success metrics and align tactics to help meet them.
Creatively showcase Stanford GSB faculty research and management frameworks.

Product Portfolio Oversight:

Conduct market research to identify opportunities, trends, and competitive landscapes to inform product portfolio strategy.
Partner with stakeholders at all levels to develop and implement a roadmap for new products and enhancements, ensuring products are relevant and deliver product-market fit.
Foster a culture of collaboration and open communication across functions to guide the organization toward adoption of strategic portfolio initiatives.

Budget Management:

Develop and manage the marketing budget, ensuring optimal allocation of resources to driving both marketing initiatives and sales budgets.
Monitor ROI and adjust strategies as needed to maximize budget efficiency.
Focus on creating value for the organization by achieving cost efficiencies over time.

Team Leadership:

Own the development of the marketing team structure, inclusive of identifying operational needs, and hiring and retaining talent.
Lead and inspire a high-performing marketing and sales team, providing guidance, mentorship, and fostering a culture of collaboration.
Set clear performance expectations and KPIs, regularly gathering and analyzing data to measure team performance, making data-informed evaluations and decisions

Qualifications:
To be successful in this position, you will bring:

Bachelor's degree and ten years of relevant experience; or a combination of education and relevant experience.
Demonstrated ability to develop and execute successful marketing and sales strategies.
Highly collaborative approach - skilled at influencing cross-functional decision makers across all levels in a way that reinforces the culture and makes the organization stronger in the long run.
Strong analytical skills and a data-informed approach to decision-making.
Excellent communication and presentation skills.
Curiosity - valuing lifelong learning and personal development.
Growth mindset - with diverse experiences and transferable skills.
Proven experience developing, hiring, and retaining a staff of professionals.

In addition, preferred requirements include:

8+ years leading a marketing and/or sales organization.
Professional experience in executive education.
Advanced degree in Marketing or Business.

The expected pay range for this position is $200,000 to $265,000 per year.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

How to Apply

We invite you to apply for this position by clicking on the “Apply for Job” button. To be considered, please submit a cover letter and résumé along with your online application.

Why Stanford is for You

Stanford’s dedicated 16,000 staff come from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generous perks align with what matters to you:

Freedom to grow. Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues.
A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.
A healthier you. We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
Discovery and fun. Visit campus gardens, trails, and museums.
Enviable resources. We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!

We pride ourselves in being a culture that encourages and empowers you.

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting a contact form.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Additional Information