Director of Marketing, Office of External Relations, Stanford Doerr School of Sustainability

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Marketing
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106222 Requisition #

Note: This position is considered critical by the Office of External Relations and is exempt from the hiring freeze.

Main Work Location: Stanford historic campus

Schedule: Hybrid (at least 2 days per week on site)

About Us

The Stanford Doerr School of Sustainability strives to create a future when humans and nature thrive. The school is made up of a three-part structure to drive global impact: Our academic departments and programs educate students and create new knowledge across areas of research that are crucial for advancing the long-term prosperity of the planet and people; Institutes bridge scholarship at Stanford and beyond, bringing multiple viewpoints to bear on urgent challenges; The Sustainability Accelerator drives new policy and technology solutions through a worldwide network of partners who work with our teams to develop solutions at a global scale. The school is dedicated to creating solutions that benefit all people, particularly those most affected by environmental damage and climate change.

For more information on the school, click here

Position Summary:

The Stanford Doerr School of Sustainability (SDSS) seeks a Director of Marketing to oversee and direct internal and external marketing efforts for a complex school with multiple stakeholders and audiences. Leading a team and working with staff colleagues and faculty leadership, you will create and implement integrated strategies to disseminate and amplify the vision, knowledge, and bold aspirations of the school to inspire and inform prospective students, alumni, donors/prospects, media and global leaders across public and private sectors.

This position reports to the Chief Communications and Marketing Officer. The ideal candidate will have a passion for higher education and the expertise necessary to multiply the school’s impact through world-class marketing strategies. You will possess deep experience launching successful campaigns, programs and brands, and be a hands-on expert and contributor in creative design, branding, photography and videography. 

The ideal candidate must be flexible and agile; able to handle a large volume of projects; possess a high EQ; successful experience working with senior leaders; and have at least 15 years of experience managing a full-service creative agency or an in-house marketing team. You will consistently nurture innovation and creativity, and will mentor, motivate, and develop our talented staff. This candidate will exhibit professional presence and unwavering integrity, and a commitment to strategic leadership and collaboration.

In this role you will:

  • Work closely with the CCMO and SDSS leadership to translate the school’s vision and team’s OKRs into actionable and quantitative marketing plans and strategies to build the SDSS brand globally as a trusted, respected sustainability institute.
  • Design and drive the visual and multimedia brand strategy and brand personality for SDSS and its events. 
    • Design and manage all visual touch points: theme, taglines, presentations, reports, collateral and digital properties. 
  • Hands-on creative including design, photography, videography, podcast and editing expertise from concept to completion.
    • Produce top-tier work moving between print, video, audio production and web design workflows.
    • Expert proficiency in Photoshop, Illustrator, InDesign, Premiere Pro, Audition and Logic Pro
    • Lead art direction on all new video assets, graphics, etc. in support of larger goals
    • Manage and roll out identity and marketing editorial guidelines
    • Oversee video and photography strategy to ensure high quality, alignment on brand guidelines
  • Build and oversee strategy and growth plan for social media presence. 
  • Working with the Director of Communications, create campaign themes and designs based on editorial and event calendar.
  • Redesign Intranet homepage
      • Roll out new visual identity on Intranet
      • Provide video tutorials
  • Redesign website, manage and maintain. 
      • Ensure ADA compliance
      • SEO optimized
      • Create and manage new website governance structure
      • Work with Editorial team to identify featured content on website
  • Create and manage new channels, including and not limited to:
    • Additional social outlets
    • Podcasts
  • Responsibility for department operations including the recruitment, management, development, and retention of staff.
  • Select and oversee the department vendor relationships.

To be successful in this role, you will bring:

  • Bachelor's degree and ten years of relevant experience; or a combination of education and relevant experience. 
  • Experience managing or running a full-service creative services agency or in-house team.
  • Proven ability to achieve an organization's vision, values and programs through marketing initiatives.
  • Demonstrated experience leveraging integrated marketing strategies to achieve goals.
  • Strong marketing management skills and the ability to persuade and influence decision-makers across all levels of an organization.
  • Exceptional strategic thinking and leadership skills.
  • Proven people manager, with the ability to motivate, grow and train staff across functions.
  • Prior experience in planning and managing department budget.
  • Exceptional written and oral communication skills.
  • Demonstrated experience presenting to senior managers.

The expected pay range for this position is $184,431 – $230,000 per annum. 

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on a wide range of factors that are unique to each candidate including but not limited to geographic location, knowledge, skills and abilities, relevant education, depth and breadth of experience, performance; as well as other business and organization needs such as (but not limited to) the scope and responsibilities of the position, the minimum qualifications, departmental budget availability, and market and internal equity across the unit, department and reporting relationships.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

PHYSICAL REQUIREMENTS*:

  • Constantly perform desk-based computer tasks.
  • Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
  • Occasionally grasp forcefully, writing by hand.
  • Rarely sort/file paperwork.

*Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.

WORKING CONDITIONS:

  • Occasional work on evenings and weekends.

WORK STANDARDS:

Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.

Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.

Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University’s Administrative Guide, http://adminguide.stanford.edu.

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting a contact form.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

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