Director, Marketing - GSB Admissions

🔍 Graduate School of Business, Stanford, California, United States

New

📁: Marketing

📅   : 4 days ago Post Date

📅   : 106558 Requisition #

Stanford Graduate School of Business

Stanford's Graduate School of Business (GSB) has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact. We invite you to be part of our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world.

The Admissions and Financial Aid department for the Stanford Graduate School of Business seeks a Director of Marketing. The Director will oversee management of prospective student marketing and branding efforts for the two-year MBA and one-year MSx programs. The Director will also create forward-looking marketing strategy and programs to engage with and educate prospective students at scale, working with senior leaders on the GSB Admissions team and with cross-functional partners across the GSB in these efforts. This role reports into the Assistant Dean of the GSB Admissions and Financial Aid team.

In this role, you will have the opportunity to revolutionize the way prospective students discover and interact with Stanford GSB. By implementing world-class marketing and branding strategies, you will help us reach and engage new audiences of high potential leaders, while advancing GSB’s mission of developing innovative, principled, and insightful leaders who change lives, change organizations and change the world.

Your primary responsibilities* include:

Lead marketing and brand strategy to systemically reach high potential talent pools across industries and geographies, leveraging GSB assets and community, to educate and engage with prospective applicants for the GSB.
Develop new content marketing programs to tailor and target content to relevant talent pools using new and existing channels, including working with alumni and students to tell their GSB stories, reaching new audiences.
Create and lead alumni and student engagement programs, to inspire and scale content creation and virality of content across platforms, above and beyond the reach of GSB direct marketing efforts.
Lead team and manage external vendors and GSB stakeholders to maintain and optimize brand messaging and brand look and feel for MBA and MSx programs.
Spearhead and oversee efforts to develop clear MSx value proposition and develop custom strategy for rolling out and amplifying its message.
Lead team to oversee multiple channels including prospect-facing websites and portals, admitted-student websites and portals, paid and organic social media, digital marketing email campaigns and newsletters, etc.
Lead team to manage lead gen efforts, including managing external agencies and ad spend, alongside organic lead gen efforts, to drive quality leads to our outreach events and relevant applications to that program.
Work with internal Admissions leaders to maintain consistency and reach of our brand and key messaging in our efforts in the field and across outreach and enrollment efforts.
Oversee benchmarking of our marketing practices with others in our industry and in analogs - distilling learning, experimentation and innovation - to inform ongoing strategy.
Wire organization with metrics and KPIs to measure talent pool health from upper level awareness, engagement, consideration, application through to enrollment, spotting key trends and developing strategies to course correct.
Oversee team to analyze and optimize our tools, content and channels including ad performance, site performance, email performance, and more.
Maintain strong relationships with other teams within GSB Admissions, (e.g. providing updated messaging and focus for our outreach and enrollment efforts; partnering with team leadership to refine segmentation and customer marketing within regions and industries.)
Oversee PR and media efforts, and participate in industry rankings in tandem with central Communications & Marketing.
Maintain strong relationships across the GSB including with the central Communications & Marketing team for content alignment and resharing, and exploring opportunities across the GSB to leverage existing content, platforms and opportunities to extend Admissions reach (podcasts, blogs, magazine, speaking events, etc.). Work across GSB departments to reshare and retarget existing content highlighting the GSB experience.
Responsibility for staff including the recruitment, management, development, and retention of staff.
Set marketing budget, goals, and objectives in alignment with organizational goals.

To be successful in this position, you will bring:

Bachelor's degree and eight years relevant experience or a combination of education and experience.
Demonstrated marketing management skills and the ability to work effectively with decision-makers across many levels of an organization.
Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
Proven track record with branding, integrated marketing strategy, messaging and positioning.
Highly detail oriented with strong ability to understand constituent needs and lead teams toward a common goal.
Strategic thinking and leadership skills.
Excellent project manager with the ability to manage multiple projects simultaneously.
Excellent written and oral communication skills.
Demonstrated experience presenting to senior management.
Ability to motivate, develop and train staff.
Prior experience in planning and managing budgets.
Ability to work a hybrid schedule, with minimum two days a week in office.
Ability to work occasionally evenings and weekends.

In addition, preferred requirements include:

Advanced degree; MBA is preferred.
Experience working in talent branding or recruitment marketing is a plus.
Experience working in and demonstrated passion for higher education is also a plus.

The expected pay range for this position is $145,573 to $177,137 per year.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

Why Stanford is for You

Stanford’s dedicated 16,000 staff come from a breadth of educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generous perks align with what matters to you:

Freedom to grow. Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues.
A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.
A healthier you. We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
Discovery and fun. Visit campus gardens, trails, and museums.
Enviable resources. We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!

We pride ourselves in being a culture that encourages and empowers you.

How to Apply

We invite you to apply for this position by clicking on the “Apply for Job” button. To be considered, please submit a cover letter and résumé along with your online application.

*The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting a contact form.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

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