Digital Media Director

🔍 Graduate School of Business, Stanford, California, United States

New

📁: Marketing

📅   : 1 day ago Post Date

📅   : 106540 Requisition #

Position Summary

Stanford's Graduate School of Business has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other. We are committed to advancing diversity, equity, and inclusion in service of our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world. We invite you to be part of this mission.

Executive Education at the GSB constitutes the core of the school’s non-degree program offerings. Executive Education pursues a three-fold mission at the GSB: 1) To broaden the school’s impact on individuals and organizations worldwide; 2) To provide a vehicle for faculty development by engaging leading researchers with leading practitioners; and 3) To contribute meaningfully to the GSB’s fiscal health. Pursuing a compelling strategy where nearly all teaching is done by tenure-line faculty offers a unique space for the GSB to experiment with innovation in both content and pedagogy. From our diverse portfolio of open enrollment (in-person, online and hybrid) offerings to the tailored learning experiences that we deliver in partnership with leading corporate clients, we continue to transform today’s participants into tomorrow’s innovative global business leaders.

The Digital Media Director plays a critical leadership role in developing the media plan, managing agency partner(s) on executing the institution’s digital marketing strategy to generate qualified leads and drive student enrollment. This individual oversees multi-channel digital campaigns—including paid media, SEO, SEM, web content, marketing automation, funnel optimization, reporting on funnel performance—and ensures alignment with institutional goals. The role includes managing two direct reports: a Data Analyst/Manager and a Customer Experience & Journey/Email Manager. The Director will also manage vendor and contractor relationships to support campaign execution and performance.

Key Responsibilities

Strategy & Planning

Develop and lead Executive Education’s digital marketing strategy to drive enrollment growth and brand visibility across GSB Executive Education’s specific flagship and open enrollment programs.
Plan and manage integrated digital campaigns across channels (search, social, display, video, retargeting, etc.).
Identify and prioritize audience segments and optimize campaigns for lead generation and conversion. Continue to optimize media channels with agency partners to increase conversion and movement towards the bottom of the funnel.

Execution & Channel Management

Oversee execution of paid media, SEO/SEM, website performance, and marketing automation efforts.
Ensure the website and digital content are optimized for search, user experience, and conversion.
Manage and collaborate with contractors or agencies to deliver on campaign objectives.

Data & Performance Analytics

Direct the analysis of digital campaign performance, lead quality, and ROI using analytics platforms.
Translate insights into actionable recommendations to improve performance and increase conversions.
Drive data-informed decision-making and continuous improvement.

Team Leadership & Collaboration

Manage and mentor direct reports
Collaborate cross-functionally with Program Enrollment, Marketing Operations, Creative, IT, and Academic departments.
Champion digital innovation and marketing best practices across the organization.

Technology & Tools

Oversee use of digital marketing tools including Salesforce CRM, Marketing Cloud, marketing automation platforms (e.g., Slate, A/B testing platforms), and analytics platforms (e.g., Google Analytics, Tableau, etc).
Ensure integration and consistency across systems to support marketing and enrollment goals.

To be successful in this position, you will bring:

Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience..
Proven success in generating leads and improving conversion through digital campaigns.
Expertise in SEO/SEM, paid digital media, website UX, and marketing automation.
Strong analytical skills and experience using data to optimize campaign performance.
Experience managing staff and vendor/agency relationships.
Demonstrated marketing management skills and the ability to work effectively with decision-makers across many levels of an organization.
Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
Highly detail oriented with strong ability to understand constituent needs and lead teams toward a common goal.
Strategic thinking and leadership skills.
Proven track record with branding, integrated marketing strategy, messaging and positioning.
Excellent project manager with the ability to manage multiple projects simultaneously.
Excellent written and oral communication skills.
Demonstrated experience presenting to senior management.
Ability to motivate, develop and train staff.
Prior experience in planning and managing budgets.

Preferred Qualities

Bachelor’s degree in Marketing, Communications, Digital Media, or related field (Master’s preferred).
7+ years of experience in digital marketing, with at least 3 years in a leadership role.
Familiarity with Salesforce CRM or similar higher education platforms.
Google Ads, Meta Business Manager, LinkedIn Ads, and programmatic media experience.
Excellent written and verbal communication skills.
Ability to work in a fast-paced, goal-driven environment.
Higher education experience is preferred but not required.

This remote role is open to candidates anywhere in the United States. Stanford University has five Regional Pay Structures. The compensation for this position will be based on the location of the successful candidate. The expected pay range for this position is $109,294 to $152,193, per annum for remote positions.

The expected pay range for this position is $145,573 to $177,137, per annum for on-site/hybrid positions.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

Why Stanford is for You

Stanford’s dedicated 16,000 staff come from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generous perks align with what matters to you:

Freedom to grow. Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues.
A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.
A healthier you. We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
Discovery and fun. Visit campus gardens, trails, and museums.
Enviable resources. We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!

We pride ourselves in being a culture that encourages and empowers you.

How to Apply

We invite you to apply for this position by clicking on the “Apply for Job” button. To be considered, please submit a cover letter and résumé along with your online application.

* The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting a contact form.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

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