Brand Manager

🔍 Graduate School of Business, Stanford, California, United States

📁: Marketing

📅   : Oct 11, 2024 Post Date

📅   : 104916 Requisition #

Stanford Graduate School of Business

Stanford's Graduate School of Business (GSB) has built a global reputation based on its immersive and innovative management programs. We provide students with a transformative leadership experience, pushing the boundaries of knowledge with faculty research and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other. We are committed to advancing diversity, equity, and inclusion in our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world. We invite you to be part of this mission.

The Communications and Marketing department at Stanford Graduate School of Business seeks a dynamic Brand Manager. This person will recommend and implement forward-thinking brand strategies that align with Stanford GSB’s vision and goals. The Brand Manager will also manage day-to-day brand operations and integrated brand marketing campaigns. The ideal candidate will blend market insights and creative thinking to enhance our global reputation and support our mission. They will be able to translate complex data into actionable insights and work collaboratively across departments to bring brand strategies to life.

Join us in this exciting opportunity to shape the brand of a world-class institution. As our Brand Manager, you'll be at the forefront of brand innovation, helping to drive positive change across business, government and societies.

Note: a writing evaluation will be included in the interview process.

Your primary responsibilities* include:

- Under the guidance of senior management, recommend and execute brand marketing strategies to meet business objectives.
- Manage brand marketing plans and campaigns across a variety of channels, including collaborating with internal stakeholders and vendor partners.
- Work closely with cross-functional teams, including design, social media, and web, to maintain brand integrity.
- Manage day-to-day brand operations, including approval processes, brand guidelines, and advisory requests.
- Oversee design and production of brand marketing materials from inception to deployment.
- Conduct in-depth market research, including competitive benchmarking, to inform strategic recommendations to drive the brand forward.
- Analyze campaign and performance metrics, and provide data-driven insights to inform decisions regarding strategic marketing direction.
- Assess market opportunities and track market trends. Recommend brand marketing improvements based on findings.
- Continually monitor, refine, and improve our brand positioning, including messaging and potential rebranding initiatives
- Manage relationships with vendors and agencies to support brand objectives

To be successful in this position, you will bring:

- Bachelor’s degree and five years of relevant experience; or a combination of education and relevant experience. MBA is a plus.
- Previous experience in brand marketing and management.
- Ability to drive cross-functional groups toward a common goal.
- Experience with project management and the ability to manage multiple projects simultaneously.
- Understands how to implement integrated brand marketing programs across channels, including digital and print.
- Strategic mindset with the ability to translate business objectives into effective brand marketing and communication initiatives.
- Experience with market research and data analysis.
- Demonstrated problem solver.
- Exceptional written and verbal communication skills.
- Excellent presentation skills.
- Strong writing and storytelling abilities.
- Ability to work a hybrid schedule.
- Occasional overnight travel. Occasional work on evenings and weekends.

In addition, preferred requirements include:

- Experience in digital branding and social media strategy.
- Familiarity with design software (e.g., Adobe Creative Suite).

The expected pay range for this position is $108,450 - $133,077 per year.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

Why Stanford is for You

Stanford’s dedicated 16,000 staff come from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generous perks align with what matters to you:

● Freedom to grow. Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues.
● A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.
● A healthier you. We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
● Discovery and fun. Visit campus gardens, trails, and museums.
● Enviable resources. We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!

We pride ourselves in being a culture that encourages and empowers you.

How to Apply

We invite you to apply for this position by clicking on the “Apply for Job” button. To be considered, please submit a cover letter and résumé along with your online application.

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting a contact form.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Additional Information